Tech

What is SEO Marketing?

SEO Marketing
Written by Sarah Anna

Digital SEO Marketing

Digital SEO Marketing is a platform at which we can promote our Products, Services or Web sites on the Internet. The key motive is to promote brands thru various forms of Digital Media. It includes Mobile Phones, Social Media, Display Marketing, Search Engine Advertising, and other forms of Digital Media. It gives a new approach to marketing and a different kind of Consumer Behavior.

What are Search Engines?           

Search Engines are the set of a program where a user can enter a raw search query and it provides relevant match Documents to the Users as per the Query on its Result Page.

What is SEO?

What is SEO

SEO is Search Engine Optimization, and there is nothing actually magical about it. You might have heard a lot about Search engine optimization and how it works, but mostly what it is a calculable, repeatable procedure, is used to send signals to search engines like Google that your pages worth showing in Google index. In other words, SEO Marketing is a process of increasing the visibility of your website, products, and services in the Search Engines.

Mostly Google uses a compound mathematical formula known as an algorithm to give a score to each website and every search people to do in Google to figure out which website shall go to rank best for people what they are looking. Optimizing your site for search results really means getting the highest score in as many of these points as you can.

The goal of SEO Marketing is to find not only your site or pages but also exactly rank on the page so that it shows at the top of the search engine results. The procedure of optimization is not a one-time procedure but also requires care, tuning, and nonstop testing and monitoring.

On Page SEO:

On Page SEO

When it comes to on-page Search Engine Optimization, I am sure you have heard about keyword research and analysis.On-page optimization refers to all actions that can be taken directly from the website in order to improve its place in the search engine result page ranking. On page is also known as head optimization. It takes 70% part of SEO Marketing. And the main part of on page covered by Content.

  • Keyword Research
  • Keyword density
  • Keyword proximity
  • Keyword in title
  • Keyword at the beginning of the document

Off-page SEO:

Off-page SEO

Comparatively On-page SEO, Off-page SEO refers to activities you may perform outside the Website boundaries. The most important types are:

  • Profile Link building
  • Directory submission
  • Article submission
  • PR(Press Release) submission
  • Social bookmarking
  • Blog commenting
  • Web 2.0
  • Guest Posting

Keywords v/s Search Query:-

Keywords: Keywords are the combination of words or phrases from which we can get our Business.

Search Query: Search Query is the actual word or string of words that a search engine user types into the search box.

This is all just a glimpse of Digital SEO Marketing. To know more about Search Engine Optimization or any such other Modules enroll at Digital Technology Institute, New Delhi and be trained by the Best Marketing Individuals that India has to offer.

About the author

Sarah Anna

Sarah Anna is a freelance writer and tech junkie who loves to read and write articles on technology, mobile apps, lifestyle and other facets of life. And when she isn’t writing, you will find her traveling around the world or saving businesses from producing a bad copy.

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