Cheddar Is First News Source in LeEco Content Ecosystem

Written by Jaymin Shah

March 7, 2017, NEW YORK — LeEco™, a leading global Internet technology company, and Cheddar, the popular live and on demand network, today announced the availability of Cheddar on LeEco ecotvs and ecophones. Included are both Cheddar’s full SVOD app and select ad-supported shows on LeEco’s apps for content viewing. The first news content to launch across LeEco’s ecosystem, viewers simply go to the Le or LIVE apps to access Cheddar.

“This is a natural fit. The only company I’ve seen move faster than Cheddar in disrupting its respective market is LeEco in televisions and consumer electronics,” said Jon Steinberg, CEO of Cheddar. “LeEco loves live content as much as we do.  The company has a dedicated live application on every LeEco device and we intend to be that tab’s millennial news and business network.”

Ecotvs and ecophones are the next-generation of smartphones and smart TVs that put content front-and-center to deliver the ultimate entertainment experience. LeEco Le Pro3 and Le S3 ecophones, and Super4 X Series and uMax85 ecotvs offer industry-leading technology and functionality at half the cost of leading smartphones and TVs.

“In just several months, Cheddar has become the go-to business channel for millennials,” said Richard Ren, President of LeEco North America. “We are excited to offer not just the Cheddar SVOD service, but also preview some of its standalone content through LeEco’s LIVE experience.”

Cheddar is a live TV network focused on business news. Just last week, it brought viewers unprecedented all-day coverage of the Snap IPO directly from the floor of the New York Stock Exchange. For the first time in history, Cheddar streamed an IPO in 360° virtual reality, making it the first such broadcast from the historic NYSE trading floor.

Cheddar produces several daily live shows, including:

  •       Opening Bell (9-11am ET): Start your day off with the latest business and media stories of the day, live from the New York Stock Exchange.
  •       Between Bells (12-2pm ET): Live from the Flatiron Building, we’re bringing you the most up-to-date tech and biz news.
  •       Closing Bell (3-5pm ET):  Tune in for coverage of the day’s business, media, and tech news as the market closes.

Cheddar has been visited by a wide range of high profile guests including Ford CEO Mark Fields,, CBS Chairman and CEO Les Moonves, incoming Starbucks CEO Kevin Johnson, Twitter CFO Anthony Noto, presidential candidate Gary Johnson, Akon, Intercontinental Exchange CEO Jeffrey Sprecher, Zillow CEO Spencer Rascoff, Twitch co-founder Justin Kan, Twilio CEO Jeff Lawson, and Shake Shack CEO Randy Garutti. It also had execs from a wide range of startups, including Atlassian, DraftKings, Juicero, HelloFresh, Lyft, and Evernote.

About Cheddar

Cheddar is a live video news network focused on covering the most innovative products, technologies, and services transforming our lives. The network covers this news through the lens of the companies and executives driving these changes. Cheddar broadcasts from Post 10 on the floor of the New York Stock Exchange and the Sprint Flatiron Building Store. It is available on Sling TV, Amazon, Vimeo and Twitter. The company was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Comcast Ventures, Ribbit Capital, and Homebrew. You can follow Cheddar on Facebook and Twitter.

About LeEco

LeEco is a leading global technology and internet company establishing an Open Ecosystem platform as the new way forward for next-generation experiences and a truly connected lifestyle.  By connecting platforms, devices, software, content and applications, LeEco opens new opportunities for consumers and partners by creating a seamless experience that is redefining and personalizing content and services. LeEco offers a wide array of next-generation connected products – including smartphones, TVs, VR, bikes and cars – and content spanning sports, film and live entertainment.LeEco was recently named one of Fast Company’s 2016 “Most Innovative Companies,” ABI Research’s “Hot Tech Innovators” and the recipient of Frost & Sullivan 2016 North American Smart Technologies Visionary Innovation Leadership Award.” To learn more, visit, shop at and follow us on Facebook, Twitter and Instagram.


Source: LeEco/Cheddar

About the author

Jaymin Shah

Jaymin Shah is a tech entrepreneur. He is the Founder & CEO of TechOptimals. He has made a name for himself in the tech media world as a writer relentlessly covering Technology, in addition to a broad range of startups. Contact Jaymin at

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