Launch

Snap’s video-recording sunglasses Spectacles are now available online

Written by Jaymin Shah

Snap is now selling Spectacles online. The funky $129 Snapchat sunglasses with a built-in camera were announced in the fall, and for a while they were pretty hard to get.. But the company has now closed up the pop-up shop in New York City, and it’s also putting the traveling vending machines on hold — though Snap says the “Snapbots” will still show up in “surprising” locations in the future.It’s not a surprising move — Snap let loose that it wanted to “significantly broaden the distribution of Spectacles” when it filed for an IPO a few weeks ago — but it is basically a necessary one. While the Snapbots were an exciting experience, it couldn’t have been cheap to truck them around the country. And once the novelty (and scarcity) of Spectacles wore off, the NYC pop-up shop started to look awfully empty.

Snap’s SEC filings also gave us our first solid look at the company’s financials. They’re around what analysts expected, but the numbers aren’t pretty. Spectacles probably aren’t going to make Snap a ton of money, even now that they’re available online. But every little bit will help.

About the author

Jaymin Shah

Jaymin Shah is a tech entrepreneur. He is the Founder & CEO of TechOptimals. He has made a name for himself in the tech media world as a writer relentlessly covering Technology, in addition to a broad range of startups. Contact Jaymin at jaymin@techoptimals.com

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