Instagram today introduce a new feature called Instagram Stories, which allows you to compile a series of photos into a single album. It’s basically a straight rip off Snapchat, down to the ability to draw and slap text and emoji on the images.

Too see a Snapchat Instagram Story, you can choose from a top navigation bar which includes your friends or popular Instagram accounts. When the user has added a new photo to their story, a colorful ring will appear around their avatar.

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You don’t get to Like or Comment or any of the Story posts, just view them. To look at who’s viewed your Story post, swipe up to see a list of usernames. Of course, you can adjust your privacy setting to make your stories visible to just followers.

Instagram Stories will roll out “over the next week fews” on both iOS and Android. It seems unlikely that this would bring users who’ve flocked to Snapchat back to Instagram, but it might be good for preventing people from leaving to try Snap-style stories that are a bit less calculated than the average Instagram post.

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