Asus takes on the Apple Macbook with its new ZenBook 3

Written by Jaymin Shah

Asus isn’t shying away from a laptop battle with Apple, on Monday introducing its new ultra portable ZenBook 3. At the launch event at Computex here in Taipei, the company talked about how its new laptop was thinner, lighter and more powerful than Apple’s MacBook and MacBook Air ranges.

The aluminium bodied laptop sports a 12.-5 inch screen and will start at $999 (which converts to £685, AU$1,395) for the base model with 4GB RAM, an Intel Core i5 processor and 256GB of onboard storage. That puts it in a similar price range to Dell’s XPS 13 and the Razer Blade Stealth, two other strong Macbook alternatives.DSCF4304.0.0The top of the line model will retail for $1,999 (£1,370, AU$2,790) and will feature an Intel Core i7 processor, a whopping 1TB SSD and 16GB of RAM.

If you’re not a fan of the shiny metal on your devices, then perhaps the ZenBook 3 isn’t for you. But I liked the shininess of the ZenBook 3, especially the gold trim around the edges. It’s a bold statement and stands out in a sea of more mute-coloured notebooks.

I spent some time with the Zenbook 3 on the Computex show floor and came away impressed. The laptop was light, very portable and well constructed. However, like the MacBook, it only has one USB Type-C port, which is a bummer.

About the author

Jaymin Shah

Jaymin Shah is a tech entrepreneur. He is the Founder & CEO of TechOptimals. He has made a name for himself in the tech media world as a writer relentlessly covering Technology, in addition to a broad range of startups. Contact Jaymin at

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