Report: Twitter has stopped caring about ‘Buy’ buttons, just like the rest of us

Written by Jaymin Shah

Remember Twitter’s ‘Buy’ buttons? Turns out, they may be just a memory, according to a new report from BuzzFeed.

Twitter is said to have moved most of the staff working on Buy to either its customer service or dynamic ads teams. Many others have left the company.

A source on Twitter’s commerce team told BuzzFeed that our resistance to make purchases in apps is to blame:

People are not buying on social media right now. They are still buying, for the most part, on mobile web. There’s still an active ‘Buy Now’ card at Twitter, but no one’s putting any work into it. There’s no new product development happening.

Further, the move is CEO Jack Dorsey’s way of focussing Twitter on the experience, not dispersing its efforts across multiple channels; the Buy button simply doesn’t fit his new ‘five-point plan’ narrative.

About the author

Jaymin Shah

Jaymin Shah is a tech entrepreneur. He is the Founder & CEO of TechOptimals. He has made a name for himself in the tech media world as a writer relentlessly covering Technology, in addition to a broad range of startups. Contact Jaymin at

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