After decades of 30-day free trials for its flagship creative applications such as Photoshop, Illustrator, InDesign, and all the others, today Adobe announced that going forward, the length of the trial period for Creative Cloud (e.g., the CC 2015 desktop apps) will be standardized worldwide at 7 days.

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The company has been running some tests over the past couple months, and says the changes better align with how individuals are actually using the trial software – meaning the degree and duration of time they use them the most after initial installation. By moving to seven days, Adobe feels they can follow up better with the customer when the experience is freshest than if it happened a month later. It also gives users greater incentive to bump up the priority of the new software evaluations. Given the accelerating pace of change in technology (and pretty much everything else moving faster these days), these findings aren’t entirely surprising.

The other big reason is because long trial periods are somewhat a holdover from the old days where purchasing Adobe software was a huge upfront cost and major investment… Adobe CS6 (released four years ago now) used to cost many hundreds or often thousands of dollars to purchase. Now, by contrast, after your free first week, CC offers monthly or annual subscription plans for as little as US$9.99 a month (for Photoshop & Lightroom), with ongoing upgrades included.

Adobe Creative Cloud Growing Fast, Now Millions of Paid Subscribers (Click to Enlarge)

The new policy doesn’t apply to Acrobat DC (which is included with Creative Cloud, but has its roots as the centerpiece of Document Cloud)… So the Acrobat DC Pro/Standard software remains at a 30-day trial.

Also, as before, no license key, serial number, or credit card is needed to download or run the initial free trials. And importantly, even after the final expiration of any free trial period, you can still keep and maintain the free level of Creative Cloud membership with permanent benefits for life, at no cost.

If you want to get started today (and at least for the next full week!) with the latest Creative Cloud desktop tools, check out the CC 2015 direct download links here. All of the CC trials are fully functional and can run side-by-side on your system with any older CS versions, without interference. The Windows or Mac OS downloads can also be installed on multiple computers if desired – and easily converted to full versions at any time, without having to reinstall the software.

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