Dwayne “The Rock” Johnson gets up at 4AM pretty much daily, while the rest of us mere mortals are still fast asleep and probably drooling. The hugely successful pro wrestler and Hollywood star has said that such an early wake-up call has a lot to do with his soaring career trajectory, and now The Rock wants to help you wake up in the morning. He’ll even sing to you. Today Johnson announced The Rock Clock, an alarm clock app for smartphones that’s available on both Android and iOS. It’s free, and there aren’t any in-app purchases hiding anywhere. The Rock Clock, says Dwayne, is all about setting your goals and waking up early enough each day to tackle them. And to get it out of the way, there’s no such thing as the snooze button. Do you think someone like The Rock hits that thing multiple times every morning?
When you first open the app, it’ll ask you to set a goal — either timed or indefinite. I typed in “lose weight,” because summer’s coming and all that. From there, you can set an end date or just skip to the screen where you set your wake-up time. It is absolutely worth mentioning that as you tap through these screens, The Rock wastes no time kicking off the motivation with lines like “you can do this,” “you got this,” and “it’s on.”
No magic formula or secret to success. I’m up at 4am daily and puttin’ in the hard work that I already know my competition is not willin’ to do. If they’re willin’ to get up at 4, then you bet your ass I’m gettin’ up at 3. And if they’re willin’ to get up at 3am, then well… I’ll be gettin’ up at 2:59 cause that’s just bullshit. I don’t pretend to do it. I do it. Daily. It’s my anchor and will always be my edge over my competition. You don’t have to wake up at the ass crack of 4am dawn to find your anchor. Whatever it is that gives you “your edge” over everyone around you – then that’s what you do. You find it, you apply it and you protect it. Whether it’s your co-workers, teammates, classmates or business associates.. the #AnchorPhilosophy applies to every facet of our lives. #FindYourAnchor #CreateYourEdge #ProtectThemBoth #AndPlsDontGetUpAt4amCauseItAintPretty;)
But it all gets a little ridiculous when you get to the ringtones. There are 25 in all, and apparently The Rock has “created” each one. He personally recorded some of them, like an acoustic guitar-backed “Good Morning Sunshine” and a mashup of sounds that comes from his dog, Hobbs. There are also a couple where he just incessantly repeats the words “beep” and “ring ring,” or another where he smashes a harp as it plays the sort of melody you’d hear in other alarm apps. Johnson is a master at appealing to his various audiences; the “Old School” ringtone pulls in his WWE catchphrases, and “Let’s Ride” is surely meant for the Fast and Furious crowd. (Now that I think about it, that “Beach Jams” ringtone feels pretty Baywatch — even with Dwayne creepily whispering “awww yeah” throughout.)
From this historic day forward – I’m waking your ass up;). The #RockClock has arrived. This app is FREE. Download NOW in my bio. We’ve spent over a year engineering this app for you. Our goal was create a free, direct, uncomplicated, cool, motivating app to help us all get after our goals every morning. I also wanted to totally disrupt the traditional “morning alarm” system we all use on our phones. We created fun, cheesy bad assery alarm tones (yes, that’s me really singing and playing guitar to wake your ass up;) and one of my favorite features of the #RockClock is the dreaded snooze button does not exist. Absolutely BEST part of #RockClock is that I’ll be able to track all your goals and you’ll track mine. We’ll chase our greatness and kick some ass. Or get our asses kicked;) Either way, we’ll do it together. Enjoy the free app, share your goals with me and world by using the hashtag #ProjectRock. I’ll be shouting you guys out personally via video messages on this app, so let’s chase our greatness, get after it and as always have some fun along the way. Aaaaand one more thing.. there’s also a function where you sync your phone with mine and you wake up when I wake up. But your candy ass probably ain’t ready for that kinda magical action ??. #RockClock #ProjectRock #ByeByeSnoozeButton #HelloGreatness
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Then there are the inspirational video messages that The Rock sends to all his The Rock Clock users. “I’m gonna be checking in with you guys. I’m gonna be reading your goals daily, because I have access to everything because I am a secret ninja,” he says in the first clip, recorded from his pickup truck — while driving. Come on, Dwayne. “I’m gonna be checking in with you guys daily with messages like this in the morning. Sometimes daily, sometimes every other day, sometimes weekly, sometimes, well who gives a shit. Just get up and get after your goals.”
The last big feature of The Rock Clock gives you the choice of being rattled out of bed at “Rock Time,” meaning your alarm is synchronized with Johnson’s. Today, Rock Time came at 4:15AM, so you’ll probably end up sticking with 6 or 7. That’s assuming you’ll actually use this app more than once after downloading it and chuckling (or cringing) at some of those ringtones. The app also insists that you leave it running at night so the alarm can function properly. The Rock Clock is the second thing to come out of Project Rock. The first was a gym bag that sold out in minutes.