Andre Haddad had to wait four years to get his Tesla Model X delivered. Now he’ll let you drive it.
Of course, it will cost you a prohibitive $449 per day. But this isn’t a one-time offer. Haddad is the CEO of Turo, a car rental marketplace (formerly known as RelayRides) that has raised more than $100 million in venture funding since 2009. To attract more users and show off the service, often described as “Airbnb for cars,” Haddad has put his own brand new Model X up for rent in the San Francisco area.
Turo wants to differentiate itself from the traditional car rental agencies like Hertz and Enterprise by offering more exotic and interesting cars like the Tesla, or Haddad’s 2006 Porsche 911. It separates itself from Zipcar and startup competitor Getaround with a focus on multi-day rentals rather than by-the-hour pricing, and now wants car owners to deliver their cars to customers.
Haddad believes that the face-to-face meeting makes for a better experience for everyone involved–even if it scales slower. It also reduces insurance costs because drivers have a personal connection to their car’s owner, rather than a faceless corporation.
So far, Turo operates in more than 2,500 cities across the United States and now Canada.