Twitter has introduced a Direct Message (DM) button that allows users to share tweets privately. The Direct Message button appears as an envelope right next to the heart icon. Twitter has rolled out the feature for both Android and iOS devices. Users will however need to update the app before the start to see the DM button.
“Starting today, you’ll notice something new on Tweets — a Message button. With this new feature, it’s simple to share a Tweet via Direct Message and spark a private conversation,” Twitter said in a blogpost. The feature can be used for both one-on-one messaging or posting a message on a group. It also allows users to add a comment before they share messages privately or in a group.
Twitter said that millions of people send direct messages to family and friends to communicate privately and thus, the new feature. “In fact, we’ve seen the number of messages sent grow over 60% in 2015. And the number of Tweets shared privately has grown even faster, at 200% in just the second half of last year,” it said.
Twitter has also made it easy to share a Tweet using Direct Message as users can now share Twitter content from their timeline into private conversations. The introduction of DM button is yet another attempt to attract users to its platform. It recently added the ability to share GIFs on its platform. Recently, it live streamed NFL night football games for free.