A big shakeup happening in the world of deep learning, as Salesforce announced that it has acquired startup darling MetaMind. According to a report from VentureBeat, it’s one of a long string of Salesforce AI acquisitions — and arguably the hottest name in the bunch.

As part of the acquisition, MetaMind will shut down on May 4 for unpaid users and June 4 for paid users.

The company outlined the acquisition in a blog post:

With MetaMind and Salesforce coming together, we’ll be able to offer customers real AI solutions with breakthrough capabilities that further automate and personalize customer support, marketing automation, and many other business processes. We’ll extend Salesforce’s data science capabilities by embedding deep learning within the Salesforce platform.

Launched in 2014, MetaMind made its name by developing a method called the “recursive neural network” — a cross between natural language processing and deep learning. Salesforce CEO Marc Benioff has had a hand in the business for quite some time, participating in the company’s seed round.

The terms of the deal have not been disclosed.

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